AUTHOR

Ivan Peresta

Product Analyst and Professional Services

Ivan Peresta

Bio

Ivan Peresta works at DecisionRules, where his role spans product analysis, professional services, and customer support. He is involved across the full lifecycle of product features, from early design and UX thinking to hands-on testing, documentation, and customer-facing delivery. His work bridges the gap between product development and the people who actually use it, whether that means helping a customer design their rule system or making sure a new feature ships with clear guidance and working examples.

With experience at a growing B2B software company focused on decision automation, he has developed a solid understanding of how organizations like banks, insurance companies, and financial institutions automate the decisions that drive their core operations. Alongside that, he has taken on a growing role in AI-related work on the platform, contributing to capabilities like AI-powered rule features, and the DecisionRules MCP server that lets users interact with the platform through AI. He is genuinely excited about the direction AI and decision automation are heading together, and he enjoys being close enough to the product to see that happen in real time.

Expertise Areas