Webinar: Mastering Change Velocity in Lending
A mid-sized lender beat Lloyds and Nationwide for the UK's top financial services IT award. Their secret? Not a bigger budget — faster change.
April 14, 2026
Online
2 p.m. BST / 3 p.m. CEST
50 min
Join Mike Cutts from First Response Finance (a leading UK vehicle finance provider) as he shares exactly how they built it, why it works, and what you can apply tomorrow.
What you'll learn
Everything you need to know about Change Velocity and its impact on your lending business:
Why Change Velocity beats automation every time
Your system might be fast at making decisions — but how fast can youchange it? We'll show you why this distinction costs lenders millions.
Sources of low Change Velocity — and how to fix them
From legacy architecture to rigid approval processes — understand what's slowing you down and what the key enablers of high Change Velocity are.
How First Response Finance achieved it
Hear directly from Mike Cutts how FRF reduced rule update cycles from 4 weeks to under 2 days — and why that speed helped them win the UK IT Industry Award.
Who should attend
- Credit Risk & Underwriting Managers looking to speed up rule changes
- IT Leaders tired of being the bottleneck for business decisions
- Heads of Lending Operations seeking competitive advantage
- Anyone who's ever waited weeks for a "simple" pricing update
Simply put, you’ll be driving new business, keeping great relationships with current clients, and helping DecisionRules grow across the globe.
Meet the Speaker
Mike Cutts
Business Intelligence Team Leader
First Response Finance
25+ years in IT, 15 in data. At First Response Finance, he's delivered major projects including an enterprise data warehouse and the award-winning Athena automated decision-making platform. Working with DecisionRules, his team has driven significant value and efficiency into their decision-making processes, earning national recognition.
Erik Lehocky
Manager of Solution Consulting
Karel Švec
Senior Analyst
Register Now!
Can't make it live? We'll send you the recording.
Agenda
5 min
Welcome & Introduction
Setting the stage: Why we're here and what you'll learn
10 min
Change Velocity vs. Decision Velocity: The Hidden Bottleneck
Why automation doesn't equal agility • The financial cost of slow changes • Sources of low Change Velocity
10 min
Change Velocity Enablers: The Technology Toolkit
No-code rule engines • Immediate testing • Automated deployment • A/B testing in credit strategies
15 min
Case Study: First Response Finance — How a Mid-Sized Lender Beat the Giants
The Athena Decision Engine story • Adapting to Experian's scoring change in days • Winning the UK IT Industry Award 2025
10 min
Live Q&A with Mike Cutts and the DecisionRules Team
Your questions answered • Implementation insights • Next steps for your organisation