Beyond the AI Hype: What Financial Services Are Actually Using for Automation
Last month, we at DecisionRules attended Fintech South in Atlanta, U.S.A. Artificial intelligence dominated the headlines and presentations across the conference floor. While AI captured the spotlight in discussions around open finance, embedded fintech, and regulatory compliance, a closer look revealed that business rule engines remain at the core of many automation initiatives companies are actually implementing.
Beyond the AI Hype
This became clear in a presentation on SMB onboarding, which showed how consumer expectations now demand frictionless data automation while maintaining strict compliance. Similarly, a payments innovation panel with leaders from Corpay, Deluxe, and Synovus drove this point home, highlighting the critical need for robust systems when discussing a region that processes over 70% of all U.S. daily transactions. They emphasized that these systems must handle complex partner requirements, shifting regulations, and real-time fraud detection.
Despite different use cases, from lending to payments, the core requirement was the same, flexible, transparent, real-time decision-making capabilities that business users can control and modify as conditions change. This is precisely what no-code business rule engines have been providing for years.
The Practical Engine for Growth and Compliance
This is where practical solutions outperform the hype. Financial services need reliable, transparent systems that empower business users to maintain control, and no-code business rule engines deliver exactly that. With the right tools:
- loan officers can adjust lending criteria without waiting for IT,
- Risk teams can update fraud rules instantly as new patterns emerge,
- Compliance teams can modify processes the moment regulations change.
Our Commitment to Practical Solutions
These real-world needs are what drive our focus on delivering practical, powerful solutions. It's why we recently joined the North Carolina Technology Association (NC Tech), placing us at the center of Charlotte's established banking expertise and the Research Triangle's innovation hub. Our goal is to collaborate directly with organizations facing these exact challenges, whether they're processing insurance claims, managing healthcare protocols, or automating compliance workflows
The Path Forward: Practicality Over Buzz
While the industry continues to explore emerging trends, the immediate need is for practical, dependable automation. Business rules may not generate the same buzz as AI, but for the critical challenges of underwriting, fraud detection, and compliance, they offer the most valuable asset of all: control.